Choosing User-Friendly Web Analytics Products
For the average person, finding a suitable web analytics product may seem like a daunting task, especially if you are not familiar with many of the features a good web analytics product should include.
Let’s admit it. We are not all IT geeks or webmasters or even marketing analysts. We may not know all the measurement and tracking tools and features technology is capable of today.
Because of this, some businesses struggle to find suitable web analytics aid. In particular, small businesses on a shoestring budget who may not have the resources to purchase a complicated advanced analytics tool and may not know what type of analytics product is sufficient for their needs.
Choosing the right web analytics product is vital and being informed is the first step to finding the right fit.
Starting With The Facts – What are Web Analytics?
Web Analytics can be seen as a study of online behavior with the intention of improving upon and encouraging a desired behavior or outcome from a desired target market.
There are two types of web analytics: on-site and off-site. On-site web analytics measure the performance of your own website while off-site web analytics measures a website’s potential audience on the internet as a whole.
Advantages of Incorporating Web Analytics
Web analytics products are mainly used to improve and manage a website. When applied to a website it generates a report on all activity and transactions of visitors that occur within the particular website.
The purpose of tracking visitors’ behavior is important to observe whether marketing is effective or not. The visitor tracker therefore is not only used to determine the amount of visitors a site has but also understanding why visitors are attracted to the site and also how.
This visitor tracker function of the most advantageous tools of web analytics. This tool helps in understanding the visitors’ decision making process and eventually functions to help make the website more user-friendly. The information received by the tracker can be used to identify where visitors enter the site (landing page) and at which pages they drop off (exit page). By focusing on making the landing pages more inviting and improving the exit pages to entice visitors to stay, a webmaster can make the website much more useful and targeted towards visitors’ expectations.
More specifically, this study of behavior done by the visitor tracker can help a company to improve marketing in various ways. They are able to tell what keywords brought the visitor to their site, the navigation paths the visitor followed, what web pages are interesting and those that are not, and finally how marketers can improve and adapt their marketing strategy to address any negative behaviors.
The focus is on analyzing visitor behavior and not merely looking at statistics and numbers. By doing this, the company not only stands to benefit but the visitor or customer also stands to benefit from a more useful website.
Why Choose HitslinkWeb Analytics
HitsLink is proven to be the most reliable and cheapest web analytics provider AND it is just as efficient as its competitors, Webtrends and Google.
Hitslink is an easy to use free service with great features. For companies testing web analytics waters for the first time HitsLink could be the safest option to consider since it is absolutely free. This means that you can play around with the product, figure out how it works and become comfortable with its features before you commit to an expensive, more advanced analytics tool.
The fact that Hitslink is free is not to say that it is not top of the range. In fact with Hitslink analytics you will be able to compare behaviors and profitability of visitors from ads, keywords, Search Engines and emails, thus gaining insight into how to improve your site overall.