Understanding Pay Per Click Fundamentals with Dreamhost
What do the buzzwords ‘Dreamhost’ and ‘Google Analytics’ really mean?
Dreamhost is a private company based in the Los Angeles area of the United States of America. Dreamhost provides web hosting and is also a domain name registrar. The company hosts a lot of servers – it is estimated that they host around 700 000 servers! These domain names are all hosted on a network of mostly Linux based servers.
What sets the company apart is the one of a kind control panel that includes integrated billing and support ticket systems. Most of the hosted domains operate on a shared hosting environment while a few have dedicated servers.
Google Analytics is a service aimed at marketers providing detailed statistics about visitors to a website. This service is offered free of charge by Google and is capable of a range of functions including tracking visitors from diverse sources such as pay per click networks, search engines and email and viral marketing.
How it fits together – PPC Marketing Fundamentals
Many people want to understand the ‘pay per click secrets’ that can launch their campaigns and earn great returns. These secrets don’t seem so secretive once a few basic fundamentsals of PPC are understood. The source of the mystery and confusion stems from not knowing how PPC really works or being unsure of how effective the advertising platform really is. The PPC model is quite simple to understand and grasp.
Consider these PPC Fundamentals of how PPC works:
- The Site Owner writes a title and description for their advertisement
- The Site Owner selects specific keyword phrases, that when queried by searchers in the Search Engines, will bring up their particular advertisement (or advert or listing)
- The Site Owner bids against other Site Owners doing the same thing in order to actually have their advert shown. The bid amount refers to how much the Site Owner is willing to pay for each click on the listing – this is not necessarily how much the site owner will actually be charged by the Search Engine
- There can be fierce competition for good visibility on common keywords that are very popular as more people are likely to search for the phrase as compared to less common keywords
When building your PPC Campaign take these PPC Fundamental Secrets to heart:
- Get ahead of your competition by bidding on a wide range of keywords which aren’t as massively popular but are still searched for as these keywords will have a cheaper bid price and ensure that you can still get good listings
- Use keyword tools to help find these keywords
- Remember that often the most successful results come from extensive research and playing with different combination of keywords
- Bid on these keywords so that you get an optimal position on the Search Engine. If the highest place is out of your budget it is still worth bidding a lower price if it still ensures you get a listing on the first page results (which always gets the vast majority of searchers)
Finally, every person running a PPC Campaign should use Google Analytics or another tracking software to track the success of their campaigns. Google Analytics works by including hidden pieces of Java script code known as a snippet on every page of your site. This code collects data to be sent back to the data servers for processing.
The processing is continuous and is available in real time. The main obstacle to running Google Analytics efficiently is overcoming programs which can block the application by deleting or blocking the cookies. Dreamhost, the web hosting company mentioned above, offers hosting with increased storage and bandwidth every week. This ensures that Google Analytics can run efficiently.
Conclusion – Gain Synergy By Using Complimentary Applications
If utilized together with Dreamhost, Google applications and the pay per click synergy can work in synergy to truly make a site competitive.