Web Master's Guide
For KeywordTool's Tracking Tag Placement
Please read this carefully before you implement the counting tag.
KeywordTool
- Tracks information on which search engines send traffic to your
website.
- Indexes which search terms (or keyword phrases) and/or categories
were used by the searcher.
PLEASE NOTE:
The tracking tag must be placed on all pages on the website that
are indexed in the search engines or directories. Some search engines
use Meta robots that index all website pages.
- As a minimum the tracking tag should be placed on the index
(or home) page, the one that loads when you enter the URL directly
into the address field of your browser: http://www.mycompany.com
- One option is to make an "include" file, which contains
the KeywordTool tracking tag. This way you only have one place
to implement the tag. You then call the include file from the
HTML header of each web page. If you already have a standard HTML
header in an include file, you can place the KeywordTool tracking
tag in this standard HTML header.
- The tracking tag is a java script, which works in all new browsers.
(Tested with Internet Explorer 4.0, Netscape 4 and newer browsers).
- If your site uses multiple hostnames, then ALL hostnames must
appear in line 4 of the script
(see example #2 below).
- The tag must ALWAYS be placed in the HTML code header section,
meaning between the…
<head> and </head> (see example #3 below).
- If your web site uses a frameset you must place the tag in
the HTML header of the frameset. If your site allows the search
engines to index other frames, you can also place a second counting
tag in the HTML header of that frame. This will not cause double
counting as the construction of the counting tags prevents this.
The KeywordTool Tracking Tag Structure
Script Structure - Example 1
<SCRIPT LANGUAGE="JavaScript">
var ref = document.referrer.replace(/&/g,'¤s2land¤');
var geturl = "http://engine.search2l.com/engine/se.cfm?customerID=100&ocmsref="
+ ref;
function Search2L()
{
if ((ref.toLowerCase().indexOf('mycompany.com') == -1) &&
(ref.length > 5))
{
var result = '<' + 'script type="text/javascript" language="javascript"
src="' + geturl + '"><'+'/'+'script>';
document.writeln(result);
};
};
Search2L();
</SCRIPT>
Hostnames
If your site uses multiple hostnames, then ALL hostnames must appear
in line 4 (line 4 must be all in ONE line).
The java script can then be adjusted. For example, if you have a
web site with the following 3 hostnames:
- www.mycompany.info
- www.mycompany.com
- shop.mycompany.com
Your script will look like the following. Remember the line with
the host names must be all in on ONE line and has only been split
up in this example to fit the paper requirements.
Script Example 2:
<SCRIPT LANGUAGE="JavaScript">
var ref = document.referrer.replace(/&/g,'¤s2land¤');
var geturl = "http://engine.search2l.com/engine/se.cfm?customerID=100&ocmsref="
+ ref;
function Search2L()
{
if (((ref.toLowerCase().indexOf('mycompany.com') == -1) ||
(ref.toLowerCase().indexOf('mycompany.info') == -1) ||
(ref.toLowerCase().indexOf('shop.mycompany.com') == -1)) &&
(ref.length > 5))
{
var result = '<' + 'script type="text/javascript" language="javascript"
src="' + geturl + '"><'+'/'+'script>';
document.writeln(result);
};
};
Search2L();
</SCRIPT>
Note
You must include ALL hostnames that your website uses, otherwise
the java script may cause very high unnecessary traffic on the KeywordTool
servers which can cause inaccurate information in your tracking
results.
Where to Place the Tracking Tag in your HTML
The KeywordTool tracking tag must ALWAYS be placed in the HTML
code header section, meaning between the <head> and </head>.
This is an example of the correct implementation on a standard web
page:
Script Example 3:
<html>
<head>
<title>MYCOMPANY</title>
<meta NAME="revisit-after" CONTENT="7 days">
<SCRIPT LANGUAGE="JavaScript">
var ref = document.referrer.replace(/&/g,'¤s2land¤');
var geturl = "http://engine.search2l.com/engine/se.cfm?customerID=100&ocmsref="
+ ref;
function Search2L()
{
if (((ref.toLowerCase().indexOf('mycomapny.com') == -1) ||
(ref.toLowerCase().indexOf('mycomapny.info') == -1) ||
(ref.toLowerCase().indexOf('shop.mycompany.com') == -1)) &&
(ref.length > 5))
{
var result = '<' + 'script type="text/javascript" language="javascript"
src="' + geturl + '"><'+'/'+'script>';
document.writeln(result);
};
};
Search2L();
</SCRIPT>
</head>
<body bgcolor="#D4D4D4" text="#000000">
<table . . . .
Frames
If your web site uses a frameset you must place the tag in the HTML
header of the frameset. If your site allows the search engines to
index other frames, you can also place a second counting tag in
the HTML header of that frame. This will not cause double counting
as the construction of the counting tags prevents this.
Conversion Tag
The Conversion Tag is how you track how many sales or signups your
website has received, as well as from which search engine and keyword
phrase.
- To create your conversion tag log into your account at http://www.keywordtool.net
and click the "Conversions" button at the top of the
page.
- Click the "Create new target page" on the right hand
side.
- Enter your Page Name, Description, Web Address of the page,
and the Average Profit per customer who sees this page.
- Click the "Submit" button.
- Copy the code that is in the "HTML String" field.
This code will need to be added into the main <body> part
of your target page.
Your conversions will now display when viewing your stats.
You can create as many conversion tags as you wish. If you cannot
get an average price per customer visit you may want to separate
the conversion tags into different conversion pages that you can
get an average price for.
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