The Profitability of Google Analytics Options
As opposed to other Web Analytics Options, like Hitslink, Google Analytics Options is a free product. Starting its life of as Urchin, Google them out in 2005, restructured the product and renamed it Google Analytics Options. It was initially offered free to AdWord users, then later to the general public.
Why does Google Analytics Options offer?
If all you are looking for is monitoring tool which will tell you how many people are using or visiting your website, and how they got there, then Google Analytics Options is ideal. Used by anyone with a website, bloggers and/or webmasters find it invaluable in monitoring traffic and gaining information like the loyalty of the visitor, in other words, how long they stay on your site, and how many times they return.
It can show what they are actually searching for, or what they are reading on your site and can show what parts or pages of your site they visited, how long they stayed there and from which traffic source they came.
A traffic source may be ‘direct’, that is your visitor came straight to your URL and not through any kind of search, or link. Another traffic source is called ‘referring’ which shows which visitors were sent to you from other sites via links. Search Engines qualify as a traffic source and Google Analytics Options will show how many people find your site via a Search Engine, and which one.
How does Google Analytics Options Work?
After installing the application, each time you open Google Analytics Options you will be presented with what is called a “Dashboard”. It is very simply a graph which shows the evolution of traffic on your site over a certain period of time which can be set for long periods, or a specific day.
There is also an option that shows page views, unique views and bounce rate. A bounce rate shows when a visitor leaves a page or site without visiting any other site within a specified time span, so this will able to tell if the visitor found what they are looking for on your site, or whether they are still searching.
With this type of valuable information, you can optimise your site, or blog to attract more visitors.
Does Google Share your Data?
Google holds itself in very high regard with regard to user trust and user experience and as such offers customers the option to either ‘opt in’ and share their data with Google, or choose the anonymous data sharing option. The reason for sharing data is that it helps Google improve their services by creating more powerful services for the end user. However, these features, as they become available, are only available to those who ‘opt in’ to share their data.
If the anonymous option is chosen, Google will remove all identifiable information about your website, and then combine that data with hundreds of other anonymous sites who are in similar industries and report them back as an aggregate
Google Analytics Options offers the user a choice of whether to share data publicly or and a such uses
This data sharing policy enables us to improve two things Our goal is to provide customers with transparency, choice, and an improved product experience., it will be used to generally improve the products we provide you. However, it will not affect a customer’s own account without an additional step of explicit approval for each affected product or service
