Case Scenario

Hitslink KeywordTool CASE SCENARIO

Bid Engines

  • Say you bid on 100 keywords
  • But only 53 are generating referrals
  • 12 of the 53 bring 16 conversions/sales
  • You now know:
  • 47/100 keywords are wasting your bid $
  • 16 sales/53 referrals = 30.2% conversion rate
  • How to find and set maximum bid rate

HOW DO YOU DETERMINE WHAT YOUR MAXIMUM BID RATE SHOULD BE?

To determine bid rates;

  • If each sale makes a $10 profit
  • And a given keyword takes 20 visitors to create a sale
  • Your break even point & upper bid limit is $.50 per
    click
  • The lower your bid price below this $.50 limit, the higher
    your profit

WHAT CAN I DO WITH THE INFORMATION?

  1. Review/discard non-converting keywords
  2. Improve sales pitches on non-converting pages
  3. Revise/improve bidding lists & rates
  4. Promote sales-generating keywords on other engines
  5. Promote keywords with high ROI value

WHAT ABOUT NON-BID ENGINES?

All Search Engine Referrals are monitored on both pay-per-click & search engines. SEO promoted keywords not included in bid engines may also convert well into sales and make excellent bid candidates or targets for further promotion.

WHY ARE MY KEYWORDS NOT CONVERTING INTO SALES?

  1. Wrong keywords are targeted for the products offered.
  2. The entry page fails to make a successful sales pitch with poorly executed sales copy on the page that person has visited.

HOW CAN I CORRECT NON-CONVERSIONS & INCREASE MY SALES?

  1. Make adjustments to entry page’s copy to present a better sales pitch or…
  2. Stop bidding on non-converting keyword phrases and find better replacements

Hitslink KeywordTool’s BOTTOM LINE

You can significantly cut your advertising budget while still increasing sales and profits.

WHO DO I CONTACT?

Contact:

Phone: 604-504-1625
Toll Free: 1 888 405-4411
Fax: 604-853-1065
Email: info@keywordtool.net